The Saudi General Entertainment Authority is a government sanctioned body created in 2016 that will facilitate, support, organize and develop the Kingdom’s entertainment sector, by supporting all its components, constituents, and potentials, through the development of plans and criteria for establishing, managing and supporting entertainment facilities and events.
In line with one of the pillars of the Kingdom's vision 2030 in creating a vibrant society, the General Entertainment Authority has been established to organize, develop, and lead the entertainment sector to provide exciting entertainment options, and tailored experiences to the needs of people from all walks of life around Saudi Arabia. Also, to contribute in improving and enriching the lifestyle and social cohesion among the community.