Deutsche Sport Marketing (DSM) is the 100 percent subsidiary of the German Sport Foundation founded by the German Olympic Sports Confederation (DOSB). As the overall marketing agency of the DOSB, the DSM is responsible not only for the marketing of the Olympic theme but also for the marketing of the "Sport for All" sector (recreational sports). Since 2007, DSM has also brokered partnerships in the Paralympic environment on behalf of the German Disabled Sports Association (DBS). At the Olympic and Paralympic Games DSM is responsible for the planning and organization of the German Houses as well as other events related to the Olympic and Paralympic sport. Also the ranges athlete mediation as well as consulting achievements in the sport marketing environment belong to the portfolio of the agency. In addition, DSM is working on the development and marketing of new platforms such as the online sports channel of DOSB and ProSiebenSat.1 Sportdeutschland.TV. German Sports Marketing is the marketing agency of the German Olympic Sports Confederation DOSB and German Paralympic Committee DBS. It exlusively holds all Olympic, Paralympic and Sports for All marketing rights for the German market.
