The Department of Tourism & Commerce Marketing (DTCM)’s mission is “to position Dubai as the leading tourism destination and commercial hub in the world.” DTCM is the principal authority for the planning, supervision and development of the tourism sector in the emirate. As part of its marketing role, the DTCM plans and implements an integrated programme of international promotions and publicity activities. This programme includes exhibition participation, marketing visits, presentations and road shows, familiarization and assisted visits, advertising brochure production and distribution, media relations and enquiry information services. In addition to its head office in Dubai, the DTCM has 18 overseas offices. They are located in New York, London, Paris, Frankfurt, Stockholm, Milan, Moscow, Sydney, Johannesburg, Mumbai, Beijing, Hong Kong, Tokyo, Jeddah, Riyadh & Berne. Previously, tourism and hospitality were not traditionally the first-choice for young nationals looking to embark on a career. However, DTCM’s Emiratisation drive has underlined the opportunities that the tourism sector offers to young and qualified UAE nationals and plays a significant role to ensure that a vibrant Emiratisation deployment is achieved.
