The San Francisco Tourism Improvement District (SF TID) ensures that funding for the San Francisco Travel Association's selling, marketing and promotion of San Francisco as a visitor destination, and the renovation and potential expansion of Moscone Center, is maintained at competitive levels. Effective Jan. 1, 2009, an assessment of 1% or 1.5% (depending on proximity to the main San Francisco tourism infrastructure) is levied on gross hotel room revenue. This assessment may be passed on to customers as a separate item on hotel folios.
The San Francisco Tourism Improvement District Management Corporation, governed by a board of industry representatives, ensures that the funds are used to benefit the assessed businesses by allocating them to San Francisco Travel programs that draw conventions, meetings, events and leisure travelers to San Francisco, and by keeping the city's convention facilities competitive with those of other major cities. As host to more than 50 meetings annually, Moscone Center is a major generator of demand for hotel rooms in San Francisco.
