SsangYong Motor's existence is a history of frontiers crossed and challenges met to achieve a better future. As a premier manufacturer in Korea's automotive industry, SsangYong is respected for its advanced styling and outstanding performance since its foundation in 1954, made possible by the company's quality engineering.
The company entered the era of four-wheel drive vehicles in the 1980s by independently developing Musso and Korando. After 2000, SsangYong established itself as the leader of SUVs by building a full line of SUVs comprising Rexton, Korando, Actyon Sports, Tivoli and XLV.
The Korando, the oldest car brand with an SUV legitimacy in Korea, is made for both urban driving and outdoor leisure activities. It is an ideal brand for family use such as for family trips. The Tivoli brand, the leading brand in the domestic small-sized SUV segment, is changing the lifestyles of customers to become an icon of change with its trendy design and best-in-class product value.
The Rexton brand,which inherited the reputation of the Chairman, the first domestic flagship sedan in the premiumpassenger car segment, and acted as a trailblazer in the large-sized SUV market, is reborn as the New Rexton in 2017 and the New Musso in 2018, once again giving rise to new sensations in the SUV market.