Saudi Tourism Authority

The Authority was established to support the growth of the travel and tourism sector, by serving the needs of tourism companies and other commercial partners.
Manage the Saudi tourism brand.
Drive and coordinates marketing and communication efforts.
Develop destination concepts and value propositions.
Identify priority source markets and target visitor segments.
Set up partnerships with all relevant stakeholders to promote KSA destinations.
Support international destination management companies.
Identify opportunities for new products and services.
Develop journey map projects across ecosystem.
Set up journey labs to test innovative projects.