Founded in 1872, Pirelli today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market with a product range of innovative tyres for cars, motorcycles, and bicycles, and includes a growing portfolio of customised products such as Pirelli Connesso™ and Pirelli Color Edition.
Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events a year and has been the exclusive tyre supplier to the Formula 1® World Championship since 2011.
