Nesquik is a brand of products made by Nestlé. In 1948, Nestlé launched a mix for chocolate-flavored milk called Nestle Quik. This was released in Europe during the 1950s as Nesquik.
Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cerealspowdered mixes for flavored milk, syrups, ready to drink products, candy bars, chocolate fondue fountains, hot cocoa mix, and more.Nesquik began as a chocolate powdered flavoring mix in the United States in 1948, as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries with the Quik term (including the USA, Canada, Mexico, and Australia, where it was originally marketed under the name Nestlé's Quik), the name was changed to the worldwide brand Nesquik in 1999. The same year, Cereal Partners introduced Nesquik Cereal, a breakfast cereal that "turns milk into chocolate milk," which is similar to Coco Pops. Nesquik syrup products were introduced in 1981. Ready-to-do products were introduced in 1984.
On November 8, 2012, Nestlé USA issued a voluntary recall of limited quantities of Nesquik Chocolate Powder made and sold in the United States. These that were recalled were of the 10.9, 21.8, and 40.7 ounce tins. This recall only affected the chocolate variety; it did not affect the other varieties of the mix or any other products by Nesquik. This was the first known recall of a Nesquik product.