BRC Imagination Arts is an experience design and production agency that Turns Brands Into Destinations™. For over three decades, many of the world’s most iconic brands and cultural institutions have asked us to bring their stories to life and create unforgettable memories for their guests.
BRC was founded in 1981 to create a series of shows for General Motors’ “World of Motion” at Disney World’s soon-to-open Epcot Center. Since then, we have conceived, designed, and produced emotionally evocative brand destinations and cultural attractions that engage and inspire audiences all around the globe. We have the industry’s longest track record of opening projects on time and on budget.
