Amaala

Operating under the patronage of His Royal Highness Prince Mohammad bin Salman bin Abdulaziz Al-Saud, Crown Prince, Deputy Prime Minister and Minister of Defence, the Public Investment Fund (PIF) Development Management Organisation established the blueprint for AMAALA as an ultra-luxury destination along Saudi Arabia’s north western coast. Nicholas Naples, Chief Executive Officer of AMAALA, was tasked with developing this integrative destination for wellness and the arts.

With initial seed funding provided by PIF, private sector companies and market investors are invited to invest in the destination and operate its facilities. The development broke ground in 2020 and all phases will be completed in line with the realisation of Saudi Arabia’s Vision 2030.