Since 1961,Al Seer has grown from its origins to become a leading distributor in the UAE and Oman. We cover a broad range of product categories and sales channels providing distribution services in the region.
Today, Al Seer is one of the largest FMCG distributors in the Lower Gulf.
At Al Seer, our vision is to be the preferred brand building partner in the region. Our goal is to deliver higher than category growths for our partner brands.
Al Seer is constantly setting new benchmarks in FMCG distribution.
Our highly skilled and specialized sales force have an in depth understanding of channel and customer needs. Their main objective is to work with customers to develop tailor made business solutions to maximize growth and deliver mutually beneficial business results.
A wide portfolio of strong brands results in Al Seer being able to deliver significant value to our customers. We look to build a win-win relationship with our customers by understanding needs and alignment of objectives.
Al Seer logistics works 24/7 to fulfill customers requirements. Modern warehousing is available across locations in the UAE and Oman, and forms the backbone of our customer service commitment. This is supported by a large fleet catering to both dry and chilled products. ISO 22000 and HACCP certifications are indications of our commitment to delivering a better quality product.
