Tate & Lyle Process Technology

When Tate & Lyle conducted a corporate re-structure, its Process Technology Division needed repositioning as a stand-alone business unit.
Working closely with the Tate & Lyle marketing team, they developed an integrated marcomms plan, which included a bespoke photoshoot – to create a comprehensive image library for future application.
And to make TLPT less technical and more human, they developed a new positioning, The People Behind Sugar, softening the corporate colour to orange and applying the new brand assets to a wide variety of fresh collateral, all of which they created.