When Tate & Lyle conducted a corporate re-structure, its Process Technology Division needed repositioning as a stand-alone business unit.
Working closely with the Tate & Lyle marketing team, they developed an integrated marcomms plan, which included a bespoke photoshoot – to create a comprehensive image library for future application.
And to make TLPT less technical and more human, they developed a new positioning, The People Behind Sugar, softening the corporate colour to orange and applying the new brand assets to a wide variety of fresh collateral, all of which they created.
Pro Tenders Industry Classification
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Design Architect
1 Project
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Operator
1 Project
Tate & Lyle Process Technology has not yet added certifications.
Tate & Lyle Process Technology has not yet added awards.
London Office - Head Office
London
England
United Kingdom
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