CCC started as an exporter to the Middle East of materials and tools for stamped concrete, a relatively new concept to the region. In 1992 its first manufacturing facility was established in Amman, Jordan to serve the growing demand for its products and services, becoming the first manufacturer of decorative concrete products in the region. In the proceeding decade, CCC drastically expanded its product line beyond stamped concrete to include a wide range of walling and flooring decorative concrete applications, ranging from high performance finish stuccos to in-situ terrazzo. CCC has also diversified its product line to include construction chemicals, such as waterproofing coatings, concrete repair materials, and protective coatings. In addition, a separate decorative concrete company, Al-Amer Engineering, was established to better serve the growing customer base through a highly skilled and carefully trained team of technicians and decorative concrete artisans.